Piaggio developed its business primarily on: mobility (dedicated in satisfying the personal mobility needs of our customers), utility (to satisfy professional customers' expectations using the vehicles for the everyday working needs) and fleets (dedicated in serving in the best way townships, public administration and key private and public customers).

The Piaggio Group has factories in Italy, Spain, India and the People's Republic of China and a sales network in 55 countries on every continent.

In 2003, Piaggio sold 430,000 vehicles overall and had a consolidated turnover of 987.2 million Euro (+4.4% compared to the 2003 turnover of 945.8 million Euro).

Founded in 1884 by Rinaldo Piaggio and managed by the Piaggio family until 1999, the company has operated in practically every sector of mobility in its 120 year history - from ship fitting to rail engine and wagon construction, from building aircraft engines and seaplanes to producing civil and military aircraft.

The company's recent history is linked to light transport. With the launch of the Vespa in 1946, Piaggio anticipated an emerging need for personal transport and created one of the world's best known symbols of Italian style, a product that was and still is enormously successful, with over 16 million units sold to date.